Privacy Policy

At Denim Dreams Store, we approach your privacy with the same care and attention to detail that we apply to our British heritage fashion. This policy outlines how we collect, use, and protect your personal information when you visit our online boutique at denimglam.com.

1. Information We Collect

Like the carefully selected fabrics in our tweed and silk collections, we only gather essential information to enhance your shopping experience:

• Personal Details: When you make a purchase, we collect your name, billing/delivery address, email address, and telephone number – much like a tailor would take measurements for a bespoke garment.
• Payment Information: All transactions are processed securely through our PCI-DSS compliant payment gateway. We never store full credit card details, treating this information with the same protection we afford our premium leather goods.
• Browsing Data: We may collect information about how you navigate our collections, from blouses to waistcoats, to improve our website’s functionality.
• Communication Records: Correspondence with our style advisors via email or other channels.

2. How We Use Your Information

Your data helps us provide the refined service expected from a British heritage retailer:

• To process your orders for our denim, knitted, or evening wear collections with precision
• To provide customer support as attentive as our garment craftsmanship
• To improve our website’s functionality, ensuring browsing is as smooth as our finest silk dresses
• To send carefully curated marketing communications (only with your consent)
• To comply with legal obligations with the same integrity as our fabric sourcing

3. Data Sharing & Disclosure

We treat your personal information with the discretion of a private members’ club:

• Service Providers: We may share data with trusted partners who assist with payment processing, delivery, and IT services – all held to our high standards.
• Legal Requirements: We may disclose information when required by law, with the same sense of duty as our commitment to quality.
• Business Transfers: In the event of a business transition, customer information may be transferred, always protected by confidentiality agreements.

We never sell your personal information to third parties.

4. Data Storage & Security

We protect your data with the same vigilance we apply to safeguarding our premium fabrics:

• All information is stored on secure servers with 256-bit encryption – comparable to the security of our payment systems
• We implement appropriate technical and organisational measures to prevent unauthorised access
• Regular security audits ensure our systems remain as robust as our tweed outerwear
• Data is retained only as long as necessary to serve you or meet legal requirements

5. Your Rights

As a valued Denim Dreams customer, you have rights as refined as our plaid collection:

• Access: Request a copy of your personal data
• Rectification: Update inaccurate information
• Erasure: Request deletion of your data (subject to legal requirements)
• Restriction: Limit how we use your information
• Objection: Opt-out of certain processing activities
• Data Portability: Receive your data in a structured format

To exercise these rights, please contact our Data Protection Officer at [email protected].

6. Cookies & Tracking Technologies

Our website uses cookies as discreetly as the stitching in our moleskin skirts:

• Essential Cookies: Necessary for basic functions like adding items to your basket
• Analytical Cookies: Help us understand how customers browse our collections
• Marketing Cookies: Used with consent to personalise your experience

You may manage cookie preferences through your browser settings. Please note that disabling certain cookies may affect your shopping experience.

7. International Transfers

While we ship our British heritage fashion globally (excluding some Asian and remote regions), we ensure all international data transfers comply with applicable data protection laws.

8. Policy Updates

We may occasionally update this policy, just as we refresh our seasonal collections. Significant changes will be communicated through our website or directly to customers when appropriate.